The East End show, which airs on News 12 on Saturdays and Sundays at 9:30 a.m., features a 90-second “Spotlight” segment produced in-house by Discover Long Island.

Discover Long Island and News 12 have partnered to refresh the new and revitalized version of the weekly show that has been showcasing Long Island’s East End for more than 30 years. The East End partnership is the first of its kind where Discover Long Island sponsors the program hosted by News 12 Anchors, Erin Colton and Joe Arena, and Discover Long Island’s Brianna McEnroe provides a partner “Spotlight” for viewers to get an inside look at some of the top tourism businesses in the iconic tourism region.

 “We could not be more excited to announce this new partnership that pairs the global marketing expertise of Discover Long Island with our local and trusted source for all things Long Island, News 12,” said Kristen Reynolds, President & CEO of Discover Long Island. “While Discover Long Island has spent decades cultivating a global audience of over 10 million followers across our channels, these weekly News 12 segments allow us to reach the hyper-local regional and Tri-State audiences who are hungry for Long Island content and can support our local businesses year-round.”

The East End show, which airs on News 12 on Saturdays and Sundays at 9:30 a.m., features a 90-second “Spotlight” segment produced in-house by Discover Long Island.

“Discover Long Island‘s work is invaluable to the livelihood of destinations throughout the East End, such as our beautiful Montauk,” said Mariah Miltier, Executive Director of the Montauk Chamber of Commerce. “We are always looking for ways to up our marketing efforts so we couldn’t be happier to have our relationship with Discover Long Island to get the word out, year-round, regarding all of what our iconic beach town has to offer, and now, seeing Montauk highlighted on this show is such a great bonus!”

Each episode airs for two consecutive weekends on News 12 Long Island, Connecticut, New Jersey, Westchester, Hudson Valley, and Brooklyn, along with a 45-second teaser which is aired during the weekday newscasts to promote the show. This ensures Discover Long Island is fully visible on the screens of consumers of News 12 nearly 7 days a week. Discover Long Island also repurposes the videos on its own social channels and platforms, expanding each promotion to even more viewers.  

Since the launch of the partnership, Discover Long Island has seen a 28% increase in the engagement rate on, a 13% increase in engagement time on the site, and an overall active user increase of more than 17K users. The most popular landing pages on Discover Long Island’s website, since the partnership launch, have shown to be Events, Things to Do, and Things to Do With Kids, highlighting that locals, families, and day trippers are turning to DLI as a resource for Long Island travel and adventure inspiration.

A total of seven segments have aired thus far, highlighting the following Discover Long Island partners: The Riverhead Ciderhouse, The Suffolk in Riverhead, Sound View Greenport, East Wind Shoppes, McCall Wines, Calissa in Water Mill, and 1770 House. Other DLI partners confirmed to be featured in upcoming segments include: Greenport Brewing, Hero Beach Club, and Splish Splash. 

Through engaging storytelling and immersive visuals, these segments will offer viewers an exclusive glimpse into the hidden gems, unique experiences, and unparalleled hospitality that define the East End. 

This partnership between Discover Long Island and News 12 Long Island will run until the end of December 2024. Harnessing the extensive reach and influence of News 12’s multi-platform network, these segments will continue to serve as a powerful way for local businesses to connect with residents and visitors alike, amplifying their visibility and fostering community engagement. 

Stay tuned as Discover Long Island and News 12 continue this exciting collaboration through the year, inviting viewers to embark on an unforgettable trip through the heart and soul of Long Island’s East End! 


Discover Long Island is the region’s official destination marketing and leadership organization charged with furthering the destination’s thriving visitor economy, which saw record-breaking highs in 2022 generating $6.6 billion in visitor spending. The organization ensures Long Island’s coveted quality of life, thriving industries, and dynamic destination offerings are promoted on a global level, furthering economic development, and benefiting residents and businesses throughout the region.  Awarded “Best Social Media” in the nation by the US Travel Association, the organization produces engaging content featuring local businesses and attractions for their 11 social media channels which garner upwards of 10 million views.  Additionally, the organization hosts a popular YouTube series, Long Island TV, as well as the Long Island Tea podcast.  To learn more, please call 631-951-3900 or visit 


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