Dallas Cowboys owner Jerry Jones has his sights set on going south in Dallas.

Jerry Jones’ investment and development firm, Blue Star Land, made a bold land grab in Waxahachie two years ago and is now starting construction of the industrial hub on the 120-acre site. The 638,000-square-foot warehouse will be built near the intersection of Interstate 35E and Highway 287, across from the Waxahachie Civic Center.

Construction, which will cost $29 million, or about $45 a square foot, is scheduled to begin this August and run through next summer, according to a filing with the Texas Department of Licensing and Regulation.

The warehouse could reportedly become an e-commerce fulfillment center for sporting goods company Fanatics dallas morning paper. According to the media report, the warehouse will create nearly 250 jobs.

This is the first step in Blue Star Land’s first major mixed-use project south of Dallas. Jones’ company plans to develop the 120 acres in partnership with Lincoln Properties. Their plans include a 70-acre business park with residential, industrial, retail and commercial buildings.

Blue Star Land, best known for the Dallas Cowboys’ $1.5 billion Star development in Frisco, has been busy with investments and developments in Dallas-Fort Worth. Located in Prosper, north of Dallas, the company owns the 500-acre Gates of Prosper project, which will be the largest mixed-use development in the suburb. The company also plans to build 500 apartments, retail and a park at another site in Prosper.

Blue Star is also active in the industrial market. The company sold three industrial properties in Star Business Park to Lincoln Properties late last year and plans to develop additional warehouses in Collin and Denton counties.

Waxahatchee is the county seat of Ellis County, about 30 miles south of Dallas. The city has been popular with developers in recent years as the market north of Dallas has saturated. Waxahachie’s population has doubled over the past 20 years to more than 43,000, and more than 1,000 home building permits were issued last year, according to the city’s Department of Economic Development.

Popular Texas grocery chain HEB is also expanding its Waxahachie store by 127,000 square feet, with renovations due to be completed next year.

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